In this study, it is aimed to determine the level of use of social media by domestic tourists visiting Kırklareli Vize destination and their level of being affected by social media in their destination preferences. Through the questionnaire prepared in this direction, data were obtained from 430 domestic tourists who visited Vize between 1 June and 30 October 2019. After the analyzes carried out, it was determined that the participants shared their positive and negative experiences about the destinations they visited intensively on social media; follows the social media accounts for tourism destinations carefully; tends to visit destinations by seeing them from social media; he thinks that social media is effective in promoting destinations, he likes to share his comments and recommendations about destinations; follows the price information and campaigns related to the destinations; It has been determined that they decide on the destinations according to the comments and recommendations in their social media accounts and make reservations in the destinations they are affected by examining the social media. The findings of the research show that the active and efficient use of social media tools contributes to the promotion of destinations and plays an important role in the destination selection process, since visitors can reach the information they are looking for effectively. Therefore, considering these results of all stakeholders related to destination management and marketing, the visuality of destinations as infrastructure and content has been improved; It is recommended to use virtual or augmented reality applications at points that need to be highlighted.

Sosyal Medya, Cittaslow, Vize