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ERKAN DÖNER
Assoc.Prof. Efe EFEOĞLU
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ERKAN DÖNER Assoc.Prof. Efe EFEOĞLU, (). AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE:A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. International Journal Of Eurasia Social Sciences, , p. . Doi: .
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Summary
Keywords
Abstract
Complex business ecosystems and customer-based industries aiming to pursue technological developments with the expansion of more market uncertainty have been surrounded by external & internal challenges during the agile product innovation progress. This study aims to scrutinize effective methods of manufacturing innovative products that resulted in long-term benefits through the total innovation management (TIM) cycle being used by the X Company (part of the global bus & coach manufacturers located in the USA, Europe, and Turkey) under the competitive market environment. This study was conducted through a case study perspective supported by the “Methodological Triangulation Method,” which enables researchers and business executives to observe existing is-sues utilizing qualitative, quantitative, and interpretive approaches for enhancing the TIM cycle with agility. X Company has expanded its product portfolio with an innovative product family called the “XBUS,” which integrated both the digitalization and electricity driveline technology by practicing the TIM cycle. The XBUS product increased company sales by 6.39% in the total amount of sales. X Company increased its market share between 2018 and 2019 in the USA and Europe region by 13.2% and 11.4% respectively, whereas the Turkish market share was decreased by 4.8% due to the financial obstacles, including deficiency of commercial credits. Additionally, total production lead time was reduced by 7.4% at X Company by conducting agile innovation processes. Case studies regarding the TIM cycle practices at the global bus & coach industry are limited. These studies can be expanded by observing the main innovation challenges during the Covid-19 outbreak.
Keywords
Innovation, Total Innovation Management, Strategic Analysis, Strategy